Turn Voice Into Action: Using Conversation Intelligence Rules to Drive Next Best Actions in Salesforce

Published on: 7/31/2025

Turn Voice Into Action: Using Conversation Intelligence Rules to Drive Next Best Actions in Salesforce

Use Case

Trigger NBA Recommendations based on customer voice using keywords like:

  • "happy" 

  • "escalate"

These recommendations should appear in real time inside the agent's console while handling a voice call via Service Cloud Voice.

 

Overview

 

Step-by-Step-Setup

1. Create Signal Rule at Amazon Connect : Trigger Type( Contact Lens real-time call)

 

2. Create a Conversation Intelligence Rule at Salesforce end:

                 Go to Setup → Conversation Intelligence Rules → New Rule

NOTE : Ensure the category Value must match the category created at Amazon Connect end.

 

3. Build the Recommendation Flow

 

4. Create the Recommendation

5. Display It to Agents

 

Additional Resources